Digital Property Builder

Selected Work

Dataset SEO

Dataset SEO connects search performance, query and page relationships, crawler observations, and portfolio-wide evidence in one measurement system.

Focus
Search datasets and measurement
My role
Builder and system user
Portfolio connection
The measurement layer used to compare discovery across more than one property.

Why it exists

A single analytics screen answers a narrow set of questions. A warehouse can preserve the relationships between queries, pages, countries, devices, crawlers, logs, and site changes over time.

What it tests

Dataset SEO tests how portfolio-level measurement changes the decisions made on an individual property. It is also where evidence stays available after a dashboard has moved on.

Visit the property to see the work in its own context.

Visit Dataset SEO